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Case 05 · Bloomberg L.P. (MEA) · 2022 — 2024
← All work

From insight,
to platform.

Two years at Bloomberg Media Studios — the in-house creative shop behind Bloomberg's sponsored content — leading UI/UX from MEA across regional and global enterprise clients. Five highlights below: BCG's three-part transformation series, PGIM's economic data narrative, TAQA's immersive utilities study, Holcim's Circular Cities Hub, and Google Chrome Enterprise at the Bloomberg Tech Summit. Different clients, different formats, different metrics — one throughline.

My Role
Design Lead — UI/UX
Duration
25 months (Jun 2022 — Jul 2024)
Deliverables
Wireframes · Hi-fi prototypes · Microsites · Style guides · Enterprise UI · Mentorship
Clients shown
BCG · PGIM · TAQA · Holcim · Google Chrome Enterprise
1.5M+
Impressions per microsite — average
143%
ROI uplift across enterprise platforms
05.
Featured client projects shown below
25mo
From Jun 2022 to Jul 2024
01  ·  The Studio

A portfolio inside a portfolio.

05 projects ahead
Each in its own visual world

Bloomberg Media Studios is Bloomberg's in-house creative shop, producing sponsored content across the Bloomberg.com Sponsored Content channel, Bloomberg TV, OTT, Live Experiences, and partner social. The MEA team worked with regional and global clients — financial institutions, multinationals, sovereign-backed funds, sustainability leaders, big tech.

Each client arrived with their own audience, their own visual language, their own measurement target. So this case study isn't one project — it's a portfolio of five, each told briefly, each with its own look. What stays constant from the first to the last is the order of operations: an insight from Bloomberg's first-party reader data, a platform shape that fit the brief, a measurable outcome at the end. Click the live links where available.

02  ·  BCG × Bloomberg Media Studios

The New Transformation Blueprint.

UI/UX lead 2022 — 2023 Three-part scrollytelling series Co-created with Boston Consulting Group
03 chapters
Each its own colour world

A three-part series for Boston Consulting Group on how technology and people work together — and how the workforce of the future is wired differently. Three chapters, each a distinct illustrated world, all stitched together by a single editorial spine.

BCG × Bloomberg Media Studios — The New Transformation Blueprint, three-part series
↳ The brief
BCG wanted to land a single editorial property on Bloomberg.com that would carry their thought leadership on digital transformation through three deeply different angles — workforce, urgency, and the role of internal champions. The audience was Fortune-1000 executives and decision-makers who'd seen every transformation deck, twice.
↳ The insight
Executives don't want lectures, they want permission. Each chapter needed to give a single big idea a reader could carry into Monday's meeting — backed by data, but anchored in story. And the three chapters had to feel like one series, not three forks of the same brief.
↳ The solution
A three-part scrollytelling immersive on Bloomberg's Sponsored Content channel, each chapter with its own colour world — mint, pink, yellow — and its own illustrated hero. Inside each chapter: provocation up top, anchored chapter breaks, inline data viz for the closing argument, and a cross-link to the next part. Same scrollytelling DNA underneath; bespoke craft on the surface.
// View live
01 Technology With a Human Touch The Workforce of the Future Is Wired Differently ↗ 02 Think Digital Transformation Is Optional? You're Already Behind Your Competitors ↗ 03 Want a Successful Digital Transformation? First, Look For the Unicorns ↗
03  ·  PGIM × Bloomberg Media Studios

US and China, through the looking glass.

UI/UX lead 2023 Data narrative · scrolling immersive Downloadable PDF report
01 long-form data piece
For institutional asset allocators

A long-form data narrative for PGIM — one of the world's largest asset managers — walking institutional readers through the post-pandemic divergence between the US and Chinese economies. Editorial first, dashboard second.

PGIM × Bloomberg Media Studios — US and China Through the Looking Glass
↳ The brief
PGIM wanted to walk institutional readers — CIOs, allocators, fund managers — through the post-pandemic divergence between the US and Chinese economies. The piece had to feel research-grade, the kind of analysis a portfolio manager would forward to their team.
↳ The insight
Asset allocators read for nuance, not slogans. They want household debt curves, GDP-to-debt ratios, trade-share movements. Editorial-light wouldn't earn the click; editorial-heavy without illustration wouldn't get past the title bar. The piece had to do both.
↳ The solution
A scrolling data narrative. The hero opens on a NYC skyline at dusk with the title set in editorial type, anchoring the global-economy frame. Then four chapters carry the argument — Diverging Paths (US/China economic flows splitting from a shared origin), Echoes of Japanification (a timeline juxtaposing Japan 1971-2005 with China 2010-2023), Shifting Trade Winds (a world map of trade-share movements), and a closing reflection. A downloadable PDF for the reader who wants to cite the work later.
// View live
↗ US and China — Through the Looking Glass The Upside / Downside Global Economy ↗
04  ·  TAQA × Bloomberg Media Studios

The Future of Utilities.

UI/UX lead 2023 — 2024 Immersive study + downloadable report Editorial + research artifact
01 immersive + study
For utility executives + infra investors

A research-grade study for TAQA on the global utility sector's net-zero transition — published as both a scrolling immersive and a 30-page downloadable PDF, threaded with key findings, charts, and a partner foreword.

TAQA × Bloomberg Media Studios — The Future of Utilities
↳ The brief
TAQA, a UAE-based utility infrastructure player, wanted to position itself as a thought leader on the global utility sector's energy transition. The brief asked for both an editorial moment on Bloomberg and a research-grade artifact that could live longer than launch week.
↳ The insight
Sector executives skim for headlines but reference for facts. The piece had to work as a five-minute scroll AND as a 30-page barometer they could cite in board decks. One audience, two reading modes — the design had to anticipate both.
↳ The solution
A scrolling immersive paired with a downloadable Future of Utilities Study. The hero opens on a wind-farm landscape at dusk; the foreword sets up the architects-of-a-sustainable-world frame; chapters carry the argument with $1.11T / 31% / 3x stat callouts, infographic spreads on barriers to innovation, and successful transition strategies. The download CTA is pinned through the experience — the scroll is the appetizer, the PDF is the dish.
// View live
↗ The Future of Utilities Charting the Course to a Sustainable Future for the Utility Sector ↗
05  ·  Holcim × Bloomberg Media Studios

Inside the Circular Cities Hub.

UI/UX lead 2023 — 2024 Interactive index + microdocs + event series Bloomberg Data Science & Insights
29M impressions
130K+ page views · 2,900 days exposure

An interactive hub for Holcim — a global sustainable-building-materials manufacturer — anchored around a live ranking of cities on circular-economy performance. Backed by partner micro-documentaries from Vienna, Boston, and beyond, plus event coverage from COP and Climate Week.

Holcim × Bloomberg Media Studios — Circular Cities Hub
↳ The brief
Holcim wanted to anchor itself as a sustainability leader in cities — where 60%+ of greenhouse gases originate. The piece had to do double duty: thought leadership on Bloomberg.com, and a content engine the brand could re-use at COP and Climate Week.
↳ The insight
Sustainability leaders benchmark, they don't browse. A static report wouldn't carry weight at COP — but a live, citable index would. The Hub had to feel less like a campaign and more like a tool the brand could refresh quarterly.
↳ The solution
Circular Cities Hub — a four-tab interactive site (Overview, Barometer, Projects, Ideas). At its centre: the Circular Cities Barometer, ranking 30 cities across four categories (Buildings, Systems, Living, Leadership). London at 100, Seattle at 97, Copenhagen at 80, Vienna and Zurich just behind. Backed by a series of partner micro-documentaries — Ute Schaller from Vienna, projects from Boston — plus event videos featuring leaders like Shajay Bhooshan from Zaha Hadid Architects.
↳ The outcome
29M
Impressions
2,900
Days of exposure time
130K+
Page views
// View live
↗ Holcim Circular Cities Inside the World's Race to Net Zero ↗
06  ·  Google Chrome Enterprise × Bloomberg Tech Summit

Chrome Enterprise — protect the perimeter.

Contributing UI/UX 2024 Gamified experiential + multi-platform Multi-region team effort
+13% Brand Consideration
+17% Awareness · +11% Familiarity

A multi-platform media ecosystem for Google Chrome Enterprise anchored around the Bloomberg Technology Summit. A wider Bloomberg Media Studios effort across regions — I contributed UI/UX work as part of the team, sharing ownership with stakeholders in New York and London.

Google Chrome Enterprise × Bloomberg Tech Summit — touch table installation
↳ The brief
Google Chrome Enterprise wanted to build awareness of Chrome's web-security features among IT Decision Makers — CISOs, Heads of InfoSec, security leads. The activation point was the Bloomberg Technology Summit, but the campaign had to extend across Bloomberg.com, social, OTT, and TV.
↳ The insight
Bloomberg's first-party reader data surfaced the angle: IT Security Decision Makers are 3.72× more likely than the average Bloomberg user to engage with content about gaming. They're serious people who like playful intelligence — interactive, gamified, hands-on.
↳ The solution
A gamified experiential immersive on the Tech Summit floor — a touch-table activation inviting guests to "protect" simulated enterprise threats using Chrome Enterprise. Augmented by social-first data-driven video, on-the-ground Summit coverage interviews with Sarika Pandit (Red Hat) and Julia Belzer (Bloomberg), and a Bloomberg×Chrome Enterprise case-study film. Multi-platform distribution across YouTube, Instagram, Bloomberg.com, Bloomberg TV, OTT, and Bloomberg Live Experiences.
↳ The outcome
+17%
Unaided Awareness
+11%
Familiarity
+13%
Brand Consideration
↳ A note on credit
This was a wider Bloomberg Media Studios initiative across multiple regions — New York, London, MEA. Ownership was shared across the team. My contribution was UI/UX on the digital surfaces and supporting handoff for the on-the-ground experience.
Take away

Five projects, one throughline.

Across two years and five major clients, the work landed because the studio always started with insight — Bloomberg's first-party data on who reads what, when, and why — and let the platform shape follow. The aesthetics never repeated. PGIM didn't look like Holcim; TAQA didn't look like BCG; Chrome didn't look like anything before it.

The 143% enterprise ROI uplift and the 1.5M+ impressions per microsite weren't a system or a single design language. They were what happened when insight, concept, build, and measure ran in that order, every time. Five projects in five visual worlds — one method underneath.

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