→ Selected Work
Senior Product Design Lead with 24+ years bridging product, service, and brand. I lead design for enterprise platforms across Government, FinTech, Banking, Media, and Energy — turning research and business goals into systems that hold up at scale.
I lead design for enterprise platforms — government services, banking apps, financial terminals — but I still open Figma every day. The best leaders I've worked with do.
My work has shaped products at Bloomberg MEA, Mashreq Bank, Emirates NBD, TAMM (Abu Dhabi), Network International, and now Sharjah Digital Government. The thread is the same: research-driven systems that make complex services feel inevitable.
Before all that — agency life, brand work, and a Cannes Lions ranking that still pays rent in conversations.
A pull-quote from a former design manager goes here — the kind that speaks to your leadership, craft, and how you raise the bar for the team around you.
A quote from a senior peer — likely speaking to systems thinking, research rigour, or how you connect design decisions to business outcomes.
A third quote — ideally from an engineer or PM who can speak to your collaboration and what it's like to ship with you.
