Designing things
that actually ship.

Senior Product Design Lead with 24+ years bridging product, service, and brand. I lead design for enterprise platforms across Government, FinTech, Banking, Media, and Energy — turning research and business goals into systems that hold up at scale.

24+

Years of design across product, service, and brand

65+

Government services scaled on a single design system

30%

Reduction in design delivery time at Bloomberg MEA

35/50

Cannes Lions Design top designers worldwide, 2017

→ About

Hands-on leader who still opens Figma.

7+ years leading
Bloomberg, Mashreq, Xische, Sharjah Gov.

I lead design for enterprise platforms — government services, banking apps, financial terminals — but I still open Figma every day. The best leaders I've worked with do.

My work has shaped products at Bloomberg MEA, Mashreq Bank, Emirates NBD, TAMM (Abu Dhabi), Network International, and now Sharjah Digital Government. The thread is the same: research-driven systems that make complex services feel inevitable.

Before all that — agency life, brand work, and a Cannes Lions ranking that still pays rent in conversations.

Currently

Product Design Lead at Sharjah Digital Government 2025 — Now

Previously

Design Lead UI/UX at Xdigit.ai 2024 — 2025

Design Lead UI/UX at Bloomberg MEA 2022 — 2024

Senior Product Designer at Mashreq Bank 2021 — 2022

Senior Product Designer at Xische & Co. 2019 — 2021

Agency roles at TBWA, VMLY&R, DDB, MullenLowe, Havas 2000 — 2019

Methodologies

Design Systems Service Blueprints Journey Mapping User Research Interaction Design Prototyping Design Strategy Mentorship

Tools

Figma FigJam Miro Adobe CC After Effects RIVE Lottie Maze

Designing things
that actually ship.

Projects where design did real work.

From paperwork to self-onboarding

From cognitive load to clarity

Four brands, one governance model

From form to conversation

Scaling enterprise design delivery

Case study in progress

Hands-on leader who still opens Figma.

Have a project
in mind? Let's talk.

Designing things that actually ship.

Projects where design did real work.

From paperwork to self-onboarding

From cognitive load to clarity

Four brands, one governance model

From form to conversation

Scaling enterprise design delivery

Case study in progress

Hands-on leader who still opens Figma.

Have a project in mind? Let's talk.

Designing things
that actually ship.

Have a project
in mind? Let's talk.