Care Condoms · Earth Hour

60 designs for 60 minutes of darkness.

A limited edition created to give people a reason to switch the lights off for Earth Hour — and to enjoy doing it.

Role
Concept & art direction
Scope
Limited edition · Packaging
Client
Care Condoms
Recognition
Cannes Lions 2017 · Design Shortlist
Cannes Lions
Recognition

Cannes Lions 2017 — Design Shortlist. Care Latex Limited Edition, Earth Hour. The approved award board is shown below.

Care Project — Cannes award board
01 — The idea

A reason to turn the lights off.

We wanted to give people a reason to switch off the lights during Earth Hour — but we wanted them to have fun doing it. So we approached Care Condoms with an idea: sixty unique designs, one for each of the sixty minutes of darkness.

02 — The edition

Sixty, one for every minute.

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