01 — Background
Swiggy's bowl-food platform.
Swiggy is a start-up and India's leading food delivery application. Its platform, The Bowl Company, offers food in a bowl — rice or cereal on one side, the main dish on the other.
Brand DNA, identity and a 360 communication system for The Bowl Company — the bowl-food platform from Swiggy, India's leading food delivery application.
Swiggy is a start-up and India's leading food delivery application. Its platform, The Bowl Company, offers food in a bowl — rice or cereal on one side, the main dish on the other.
24 to 34, SEC A/B, across Tier 1, 2 and 3 cities — shared closely with Swiggy's own audience.
Build a robust brand based on a relevant and differentiated Brand DNA. Design the new identity, then create a 360 communication system to go to market.
A large expansion plan across India, requiring a system that would hold up city by city.
To design the brand we answered a simple but relevant question: what is the difference between eating off a plate and eating from our bowl? Form unifies flavours. From the moment it is packed until the first bite, fusion works its magic.
The first half is our form factor — the bowl. The second half is the flavours in our meals.
Because you are comfortable being you, we are truly comfortable serving you.
