Identity and digital product for a hospitality brand built around business travellers who stay on — offering the charm of home with the polish of luxury service.
Staycae creates portraits of experiences for business travellers and holiday seekers.
The insight is simple: people travelling for business and pleasure like to extend their trips for the opportunity to experience the true value and local culture on offer in their host nation.
Business travellers and holiday seekers looking to extend a stay and experience the host nation properly, rather than pass through it.
How do you give a non-existent brand space in people's hearts and minds?
Offer the culture and charm of home, together with the polished touch of the luxury service industry.
The expression of this identity is based on exploration. The style is constructed so that what is beautiful is not only the mark itself, but how the brand connects visitors to the true value of a local culture.
The expression of the brand into digital products, using an experience-driven product development process.
